As part of our planning series, today we are discussing the ins and outs of Business Development plans. Why do you need one, what do they look like, what do you need to know, and how do you know if you have written a successful plan?   Deirdre interviews Frank about how a BD plan ties into your strategic and marketing plans and most importantly, how they  work together to accomplish great business development.   <a href= "https://www.amazon.com/Rain-Making-Attract-Clients-Matter/dp/1598695886/ref=asc_df_1598695886/?tag=hyprod-20&linkCode=df0&hvadid=312143020546&hvpos=&hvnetw=g&hvrand=10039160534764117416&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9033027&hvtargid=pla-491910100252&psc=1]"> Rainmaking</a> - by Ford Harding    Music by RomanSenykMusic on Pixabay. <a href="https://www.pixabay.com">www.pixabay.com</a>

Episode 257 - Good Research

Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.