Marketing Plans are a great place where marketers set direction and prove their value. This podcast is a case study of a marketer writing their first marketing plan. We'll talk about the real-life process, the highs and lows, and the outcomes personally and professionally.   Katerina (Kat) Marovich joined Summit Engineering as an administrator and quickly became the firm’s sole marketer. Kat has tackled it all from rebuilding the website, planning and hosting events, and developing the firm’s Marketing and Business Development Plan. Find her on LinkedIn: https://www.linkedin.com/in/katerina-marovich-2638a0142/  Music by RomanSenykMusic on Pixabay. www.pixabay.com