Part 2 on our discussion about recruiting best practices, we shift the focus from job postings to using the company brand in the recruiting effort and what that means. Rachel Kennedy combines her background in recruiting and a love of marketing together to help growing businesses attract the right talent. Deirdre, Kathryn, and Rachel talk about the four Ps of recruiting success, the commonalities between marketing and recruiting, generational differences of candidates, and building a beautiful candidate experience.   https://southernlighthouse.com/   LinkedIn for Marketers free download. https://fabulous-producer-1804.ck.page/c19763d6bc   Music by RomanSenykMusic on Pixabay. www.pixabay.com