Show notes
Stephen Fox is the co-founder and Vice President of Operations at Upkeep Media, the company that helps property management companies grow by implementing effective marketing strategies. He joins the show to unpack the importance of having a strong online presence in the competitive property management industry.From the initial interaction with potential clients to attracting property owners, Stephen and host Bob Preston will discuss valuable insights and strategies for building an effective online presence. Topics covered:(03:23) Stephen Fox’s background(04:46) Why the property management industry is Stephen’s focus(08:55) How critical is an online presence in our industry?(13:19) The lemonade stand principle(15:36) Having a marketing mix(21:45) Developing websites and leveraging SEO(23:36) Featured Sponsor, VPM Solutions(24:32) Upkeep Media’s growth marketing sessions with new clients(27:49) Identifying goals for your website(33:08) What has produced the best results for Upkeep Media’s clients?(36:30) How to capture leads through your website(41:00) Stephen’s closing thoughtsConnect with Stephen Fox: https://www.upkeepmedia.com/Episode 76 Featured Sponsor: VPM SolutionsFind your perfect Real Estate or Property Management Virtual Assistant.Stop looking for remote talent the old way. Choose from 1,000s of candidates from over 100 countries specific to the housing industry. Source, Train, Onboard and Pay all in one place all for Free. VPM Solutions is the only online platform built specifically for the property management industry.VPMSolutions.comWe're also giving a huge shout-out to all of our fabulous Industry Icon Sponsors for supporting our show:SureVestorBlanketVPM SolutionsRentScaleAPM HelpUpkeep MediaSecond NaturezInspectorConnect with Bob Prestonhttps://www.propertymanagementbrainstorm.com/This episode is always available for listening, sharing, or download at Property Management Brainstorm. Subscribe to Property Management Brainstorm on Apple Podcasts, Google Podcasts, Stitcher, Spotify, TuneIn, iHeart Radio and YouTube.
