Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs Podcast

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist
If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!
3 Areas to Think About When Defining Your Boundaries as CEO
People keep asking for your time, energy, and attention. Someone invites you to an impromptu coffee date in the middle of something important or wants to meet up with you about something after business hours. But when it comes to your business, you need to learn to say no when necessary.You want to turn these types of things down but fear it’ll have a detrimental affect on your life or business. Maybe you’ll miss out on an opportunity or offend a client or potential business partner or friend...
May 30
57 min
5 Elements That’ll Help You Define Your Role As CEO
What does it mean to be CEO of your business anyway? When you start your business, you’re the marketing team, the sales team, the customer service team, the tech support, all of it. But over time, as your business grows and gets more established, you want to take some of this workload off your plate. Traditional CEOs have the people and teams in place to help them so they can focus on higher-value tasks and take their business to the next level. But how do you, as the CEO of a smaller busines...
May 23
1 hr
Being the Employee Vs Manager Vs CEO  In Your Business
Do you feel bogged down in your business? You might be in your email inbox more often than you want to be. Or chasing people who still need to pay that invoice or scheduling people on your calendar all the time. Or perhaps you’re stuck on the technical side of things every day, messing around with the code on your website or trying to figure out what happened to that client email that seemed to vanish. Instead of being the CEO of your business, you, my friend, are stuck in employee or manager...
May 16
46 min
3 Key Mindset Shifts to Scale Beyond 6 Figures
You’re doing all the right things in your business. You have a great offer and clients you adore. Yet, you’ve hit a ceiling in your business. You can’t figure out why or break through it no matter how hard you try. If this feels familiar, then in this episode you’ll learn the three big shifts you need to make to get you and your business unstuck and back into growth mode. On this episode of Promote Yourself to CEO: 4:29 - Are you spending much of your time doing $10 p/h activities in your bus...
May 9
30 min
6 Lessons to Work Smarter, Not Harder
A lot of us entrepreneurs have seen (and heard) from our parents and others that success requires a lot of hard work and long hours. I used to be frustrated with the whole “work smarter, not harder” concept because I saw my entrepreneurial parents embrace the hustle. I thought to gain success, you had to do anything and everything and work 80-100 hour weeks.But you eventually reach a point where you just can’t work any harder! So how do you get to that next level of success? Working harder fo...
May 2
33 min
How to Make the Most of Investments in Business
In your business, you have to constantly make big decisions. Who’s going to be your coach or mentor? Who should you hire to join your team? What resources should you use to help run your company? How (and where) will you market your business? It can get overwhelming! So you want to only spend time and money where there’s a return on your investment. In this episode, I cover the five key ways to ensure you’re getting the most out of every business investment you make. On this episode of Promot...
Apr 25
33 min
You Have a Revenue Goal - Now What?
After setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to help you determine what to sell, at what price point, and to how many clients or customers. On this episode of Promote Yourself to CEO: 3:26 - I explain why figuring out how to hit your revenue goals can get a little tricky, especial...
Apr 18
40 min
How to Set the Right Revenue Goal for Your Business
There’s a tale that’s rarely told in the business world. It’s a tale of two companies. Both make seven figures annually. But the business owners behind them receive a vastly different amount of money as actual take-home pay. What happens once money comes into a business? Where does it go from there? The lack of real disclosure on this in online entrepreneurial circles has led to lots of people focusing solely on revenue goals, not their business’ actual profitability. So in this episode, I br...
Apr 11
43 min
Why a Big Enough Business Is Key to a Business & Life You Love
You’ve seen the hype about small business and entrepreneurial success out there. It’s unreal! Not a day goes by when I don’t see photos of fancy cars, vacations, oodles of cash, and the typical success catch phrases that come with them on my social media. Here’s the conundrum, though: when your business crosses into the territory of making seven or eight figures, it can quickly become less about doing what you love and more about grinding things out as an entrepreneur to meet demand.&n...
Apr 4
39 min
The Vulnerable Side of Visibility with Erica Courdae
Visibility is scary. It’s one of the reasons why so many female entrepreneurs don’t seek out more of it for their business. Yet, it’s also the thing that’ll grow your business. So how can you feel more confident and empowered in the spotlight? In this episode, I talk with my friend Erica Courdae, a CEO Collective mentor and Diversity, Equity, and Inclusion consultant, about what it’s been like to have more visibility than ever before and how you can more confidently embrace greater visibility...
Mar 28
45 min
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