It’s hard to think of a differentiated or distinctive organization — or professional — who is what Zig Ziglar called a “wandering generality.” In other words, one of the first steps you must take to stand out from your competition is a focus on what sets you apart. It’s having CLARITY on who you are and what you mean to customers. On today’s PROJECT DISTINCT, Scott McKain will help us understand the importance of clarity and how to attain it.

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