Bringing CTV to the next level - Together with our industry expert @Sarah Lewis who recently joined the @showheroes group Family as Global Director CTV, @Amanda is digging deeper into the market’s impact of CTV in the latest episode of our PROGRAMANDA podcast. The topics we are deep diving this time are:<ul><li>What are the advantages of CTV?</li><li>What are our challenges and major market gaps?</li><li>What will the role of CTV be in about 5 years - especially in comparison to linear TV?</li><li>What wish would you direct towards our ecosystem in order to make CTV successful?</li></ul>Moreover, Sarah is inviting us to her professional journey and is explaining, what is needed to become a female leader in the male dominated adtech industry.

PMP#18 w/ Will McMahon - A brief history of Programmatic (ENG)

A Deep Dive Into the World of Digital Media. Join Amanda, our host, on her journey through the world of digital media and advertising, as she connects with experts from the European programmatic advertising landscape, marketing tech and media industry.Follow interviews and discussions on a monthly basis to brush up your knowledge and get first-hand insights from the most