Prognosis: Losing it
Prognosis: Losing it
Bloomberg
Episode Three: How to Launch a Diet Empire
43 minutes Posted Jul 19, 2022 at 8:00 am.
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Show notes

The South Beach Diet became an incredible success in the early 2000s, blowing past booksellers’ expectations, dominating the cultural moment and becoming a huge business. In the third episode of Losing It, we fly down to glamorous Miami to tell the story of the South Beach Diet and break down the formula for a hit diet. 

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