Welcome to Episode 42 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses.
I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.
Love the show? Tap here to leave us a rating and review!
This week I’m chatting with Melissa Burkheimer about reinventing your design business and following those nudges to pivot.
Melissa Burkheimer is the CEO and Conversion Design Director of Melissa Burkheimer Studios, which designs brands and creates buzz-building strategies for product launches. She's also the host of the Design Business Show podcast.
3 takeaways from my chat with Melissa:
- Frame the value of everything you're bringing to the table with your design and what long-term results it will create for the client.
- There's a mutual responsibility between client and service provider and it's important to set realistic expectations by educating your clients on what's possible.
- Reinvention is okay at any time in your business, and it's okay not to grow all the time to help you figure out what you really want and what's in alignment for you.
We also talk about how:
- Melissa started her business after being bored with her job and craving more flexibility to be with her kids.
- She took on clients through networking events, then grew into doing sales pages and launch strategy, and more recently shifted into brand design-specific projects.
- Her success came from putting herself in situations without expectations and raising her hand when an opportunity arose.
Connect with Melissa:
Website: https://melissaburkheimer.com/
Instagram: https://www.instagram.com/melissaburkheimer
Podcast: https://thedesignbusinessshow.com/
PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.
