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When I was trying to find my niche and market myself to the world, I struggled. I think I jumped between 6-7 different niches until I landed on teaching online business.   

Truth is, I was hesitant because I was scared. I thought, “What do I know about online business?” “There are so many other business coaches out there, how am I going to stand out?” So I was trying to create something new that’s “never been done before” and because of that, I stayed stuck.  

Then I spoke with a friend of mine named Tyson who shared with me some of the best marketing advice I have ever received.  When I heard this, something clicked inside of me.  

He said, “Model the cake; innovate the icing.”  

Today, I’m going to share with you why that was so valuable.