Allison Bruce is the Vice President of Customer Success and Business Development for Customer Lobby. She and her team help service companies win more business through direct mail. Allison gives us tips to improve direct mail marketing.

97 - Scott Mann - Operation Pineapple Express

Do you like stories about business? I do! I’m endlessly fascinated by the creative and innovative strategies business people employ to build their businesses. I love the stories of how businesses were started, bought, sold, grown, failed, and the stories of pitfalls and advances. They’re all interesting. As someone who runs a business and advises others who run businesses, I find the stories useful and informative as well as cautionary and inspirational.