Productized Podcast
Productized Podcast
Productized
The Future Is Here. Now What? | Joe Futty
22 minutes Posted Jun 23, 2026 at 10:00 am.
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Show notes

In this talk Joe Futty, CPTO at Pipedrive, gives his perspective of how your team, your product, and your customers are all changing at once. The future didn't wait for anyone's roadmap. It's already here — and if you're a product leader trying to figure out what your world looks like now, you're asking exactly the right question.

Key topics

  • The impact of AI on product management and customer expectations
  • The three interconnected pillars: customers, product, team
  • Patterns of technological shifts and how to respond
  • The importance of rethinking problems over solutions
  • Using frameworks like the futures cone for strategic planning
  • The role of taste and judgment in AI-enabled product development

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