People don’t buy your product, they buy the story attached to it. So where exactly do you start? How do you capture the imagination? What creates empathy and relevance? Especially when your product is disruptive, world-changing, or challenges the status quo.

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So You Want To Be A Service Designer By Jamin Hegeman

The Productized Podcast is produced by Productized. A series of interviews with product innovators, successful makers, and entrepreneurs. Our main focus is on products at the intersection of digital and physical, on software, web and mobile, created by startups as well as big companies. We hope those who listen to the ideas on this show are inspired to action!