While working on a digital product for a highly complex brand with 20 million customers, Alex Crowfoot and his team at digital product studio ustwo realised the business they were working with just wasn’t in the right place to make the product they knew was possible. Alex will present the tools ustwo created and the outcome.

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Make It Clear By Sandra Fischer Martins

The Productized Podcast is produced by Productized. A series of interviews with product innovators, successful makers, and entrepreneurs. Our main focus is on products at the intersection of digital and physical, on software, web and mobile, created by startups as well as big companies. We hope those who listen to the ideas on this show are inspired to action!