Is your website actually working? That's what I wanna talk about in today's episode. See, we design websites to look good, to make us feel all those butterfly feelings when we land on it. We're really excited to launch it out into the world, but that doesn't mean it's actually working for your business.
So what does a website actually working mean? Here's how I see it. Your website should be the number one marketing tool in your business, which means it should be the place where everybody is funneled to and then moves through the process to work with you.
Anybody coming from social media or a referral or an email is going to end up on your website. And when they do, when they land on that site, they need to then continue the process of working with you if they're the right fit.
So your website's job is to let people know if you can help them with the thing they are struggling with right now, and then to move them towards hiring you.
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