Allison is sharing the importance of a welcome sequence for your email list and talks through why so many of the email techniques being taught online feel misaligned. She also teaches us to write a welcome sequence that makes people feel at home and builds relationships and how to use email marketing to convert without feeling icky. Allison shares her tips for writing copy that stays true to our voice and values and the most important parts of a welcome sequence that converts in the right way.
Topics Discussed:
- The importance of a welcome sequence for your email list
- Why so many of the email techniques being taught online feel misaligned
- How to write a welcome sequence that makes people feel at home and builds relationships
- Using email marketing to convert without feeling icky
- Tips for writing copy that stays true to our voice and values
- The most important parts of a welcome sequence
Resources Discussed:
Connect with Allison:
Allison Carpio is the author of "Shut Up and Take My Money!" and email copywriting coach. She believes anyone can show up authentically in their copy--and write copy that connects + converts without the bro or boss babe oppression and manipulation. She hosts group intensives where you cook up your "Be Our Guest" Welcome Sequence for new opt-ins in one day!
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