Today I’m talking about creating a community around a product with Skye Amunden and Mallory Mascoli from hope&plum. We jump in talking about the community they’ve created around their ring slings, including how they decided to start their business with a community focus. We also talk about how they’ve fostered such a supportive environment inside their community and they give us a behind-the-scenes look at how everything is run and the people who help them out. Skye and Mallory also share how they use their community to promote their launches (including their largest-ever launch yet). If you have a product or a service and you want to create a really supportive Facebook community, I recommend checking out this episode and jumping into their community.
Topics Discussed:
- How hope&plum got started
- Intentionally building a community from the start
- Fostering a supportive, inclusive environment
- How Skye and Mallory run their Facebook group and their team
- Using a community to promote launches
- Using what works and what doesn’t from other groups to establish their own rules
- Skye and Mallory’s favorite part of the community they’ve built
Action Steps:
- Have a plan of what you want in your community
- Find someone to lean on and help you
- Be real
Connect with Skye & Mallory:
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