GoFundMe's Problem Wasn't the Product from Problem Solvers

GoFundMe's Problem Wasn't the Product

24 minutes Posted Oct 12, 2026 at 7:00 am.

– Intro 00:35 – GoFundMe's strange problem

– A quarter of fundraisers never get shared

– How GoFundMe spotted the gap

– Why better share buttons didn't work

– The four reasons people weren't sharing

– When the product isn't enough

– Fixing the sticking points, starting with titles

– Building the AI coach

– How the coach works day to day

– Is this just AI for AI's sake?

– A father's story

– Jason's book launch lesson: Asking is generous

– The paradox of help

– The best way to ask for help

– The results: More than double what they expected

– What's next for the coach

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GoFundMe had a strange problem. About a quarter of people created fundraisers and then never shared them. Better share buttons didn't fix it. That's because the problem wasn't the product. It was human. Asking for help is really, really hard. CEO Tim Cadogan explains how GoFundMe rebuilt around that truth, and why the fix generated more than double the help they expected.

This episode of Problem Solvers is presented by AT&T Business. To learn more about how the right connectivity can help support your business as it grows, visit att.com/smallbusiness.

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