What if the secret to winning in business isn't competing better? What if 
it's competing less? That's the idea behind category creation. And this 
week, Jason is speaking with Kevin Maney, co-author of The Category Creation Formula,  to break down exactly how it works. Kevin lays out a simple but powerful formula for creating and owning your category. Drawing on real-world examples ranging from the minivan to White Claw, Maney shares his strategies for success.
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You Can’t Scale a Secret

You have business problems. This show has solutions. Each week, Entrepreneur’s Editor in Chief Jason Feifer digs deep with entrepreneurs and CEOs — identifying the major problems they faced, the solutions that worked, and how YOU can put them to use in your business. No fluff, all tactics. Let’s solve your problems.