Taco Bell CEO Sean Tresvant reflects on his first year as the boss, and talks about how to build an incredible brand. It comes down this formula, he says: math + magic. We spoke because Taco Bell is #1 on the 2025 Entrepreneur magazine Franchise 500, which is out now at entrepreneur.com/franchise500
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Brevity! (You Need It)

You have business problems. This show has solutions. Each week, Entrepreneur’s Editor in Chief Jason Feifer digs deep with entrepreneurs and CEOs — identifying the major problems they faced, the solutions that worked, and how YOU can put them to use in your business. No fluff, all tactics. Let’s solve your problems.