Natalie Ebel is the co-creator of Backdrop, an innovative paint company that was just acquired. But even as her company has grown and her job has gotten busier, she refuses to outsource her brand's social media. Why? Because it's a critical connection to her consumer, she says — and a key to building the brand's great community. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

I Stopped Saying This Word. It Changed Everything.

You have business problems. This show has solutions. Each week, Entrepreneur’s Editor in Chief Jason Feifer digs deep with entrepreneurs and CEOs — identifying the major problems they faced, the solutions that worked, and how YOU can put them to use in your business. No fluff, all tactics. Let’s solve your problems.