How do you poke fun at something in a way that excites everyone and upsets no one? It's a skill that actor Ryan Reynolds has mastered—as his marketing company, Maximum Effort, churns out one viral hit after another. In this conversation with Entrepreneur editor in chief Jason Feifer, he shares how he does it. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

A Better Way to Describe What You Do

You have business problems. This show has solutions. Each week, Entrepreneur’s Editor in Chief Jason Feifer digs deep with entrepreneurs and CEOs — identifying the major problems they faced, the solutions that worked, and how YOU can put them to use in your business. No fluff, all tactics. Let’s solve your problems.