How do you create passionate customers? Little Spoon's Lisa Barnett has an answer: Treat your brand like it's a mission—identifying an enemy, releasing a manifesto, and offering many ways to onboard your audience. In this episode, she explains how to do it all. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

What Makes You Memorable?

You have business problems. This show has solutions. Each week, Entrepreneur’s Editor in Chief Jason Feifer digs deep with entrepreneurs and CEOs — identifying the major problems they faced, the solutions that worked, and how YOU can put them to use in your business. No fluff, all tactics. Let’s solve your problems.