Influencers can be a valuable marketing tool: Get your product into their hands, and they might send waves of new fans your way. But how do you actually do that? We talk to Will Ahmed, founder and CEO of a wearable fitness device called Whoop, whose product was almost immediately embraced by the world’s top athletes. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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You have business problems. This show has solutions. Each week, Entrepreneur’s Editor in Chief Jason Feifer digs deep with entrepreneurs and CEOs — identifying the major problems they faced, the solutions that worked, and how YOU can put them to use in your business. No fluff, all tactics. Let’s solve your problems.