Problem Solvers
Problem Solvers
Entrepreneur Media
How A Company Becomes A Thought Leader
20 minutes Posted Mar 26, 2018 at 7:00 am.
0:00
20:22
Download MP3
Show notes

When Daniel McCarthy cofounded the music licensing company Musicbed, he had a big idea: "I don’t want customers to just think about Musicbed when they think about music licensing. I want them to think about Musicbed when they’re trying to get inspired." Accomplishing that would require a lot of experimentation, spending money with no sure ROI, and launching (and closing) a magazine. In this episode, we map how Musicbed became more than just the sum of its product.

Learn more about your ad choices. Visit megaphone.fm/adchoices