The online advertising market is changing rapidly. Regulators are on the case. Consumers are waking up to that fact that their personal data is being used (or mis-used), and are taking back control. How are businesses reacting and what does the future hold for this multi-billion dollar industry. Tom Cooper discusses these issues with privacy lawyer Abigail Dubiniecki, My Inhouse Lawyer.

For more details see Abigail's article: Achieving a privacy-first Adtech digital marketing strategy, in PL&B UK Report July 2020.

See also:

• IAB Europe Guide to the Post Third-Party Cookie Era
• ICO's Update Report into Adtech and Real Time Bidding