What does GOOD privacy UX look like in the auto industry? For the first time, we have real benchmarks—thanks to a massive new report from Privacy4Cars.

In this episode of #PrivacyHuddle, Colleen Barry sits down with Merry M. and Andrea Amico (founder of Privacy4Cars) to unpack their groundbreaking research into privacy user experience across 49 automotive brands. From cookie banners to web portals, they graded how auto companies handle privacy notices, consumer choices, and transparency.

Here’s what we discovered:

✅ Correct GPC (Global Privacy Control) implementation is catching on—but 1/3 of brands still forget to mention it.

🚫 One carmaker told consumers: “Don’t like our data terms? Don’t buy the car.”

⚡ After a CCPA settlement, Honda transformed its privacy UX from poor to excellent—in just weeks.

🏆 Only one brand achieved a perfect 5.0 score on web browser experience: Rivian, powered by Ketch.

If you’re a UX designer, privacy professional, or auto industry insider, this conversation is a must-watch. It’s proof that consumer privacy doesn’t have to be painful—it can be transparent, user-friendly, and even a competitive advantage.

📌 Watch the full interview now, and check the pinned comment for a link to the full Privacy4Cars report.