Privacy enforcement is increasing, and regulators are getting more specific. Here’s what they’re focused on right now:

💡 Is your business giving consumers clear, obvious notice? This is the #1 complaint regulators receive from consumers–they can't figure out how to exercise their privacy rights. From banners, to policies, to preference centers: make your language clear and options accessible.

💡 As one CPPA regulator put it: "We've been enforcing CPPA for five years. We shouldn't be having to remind anyone that their opt-out mechanism is insufficient." And yet, opt-out compliance is a focus of every single CPPA investigation.

💡 From consent to opt-outs: if the consumer is known, regulators expect your business to remember their privacy choices across every system and browser. This includes compliance with GPC (Global Privacy Control).

In this episode of the #PrivacyHuddle, Alysa Hutnik and Colleen Barry unpack the biggest takeaways from the California Lawyers Association 2025 Privacy Summit. What’s getting enforced, what’s getting overlooked, and what privacy professionals need to prioritize now.