“This is the first enforcement action I’ve seen where the consumer pain is acutely real."

"People’s insurance premiums are going up. Coverage is being denied. And they could have opted out.”

In today’s Privacy Huddle, Alysa Hutnik and Jonathan Joseph break down the big enforcement news out of Texas: AG Paxton taking action against AllState and Arity for sharing driver location and behavior data with third parties.

Watch this to understand the significance of this action and why it’s a warning sign of what’s to come.

Brands, it’s time for you to get your privacy notices, policies, and data collection practices in order.