Before we turn the page to 2025, let’s break down the biggest topics in data privacy this year.

In the latest Privacy Huddle, Alysa Hutnik and Colleen Barry dive into:

📍 State Laws: If 2024 felt like whack-a-mole, brace yourself—more laws, more enforcement, and Oregon's unique requirements are coming in hot.

📍 Data Broker Laws: Expect broader definitions and behavioral nudges for brands reconsidering their practices.

📍 Wiretapping Lawsuits: They’re not going away. Trackers, pixels, and consent mechanisms will remain front-and-center.

📍 Sensitive Data and Minors: COPPA was just the start. “What is a child?” now varies by state, and brands targeting teens need to think twice about consent.

📍 Social Media Data Collection: If your privacy policy still treats pixels and APIs as afterthoughts, it’s time to modernize. Ad practices are evolving and your disclosures need to keep up.

📍 Enforcement Trends: New states and sweeps headlines will set the tone for 2025. If you’re not focused on sensitive data, sales, and shares, start now.