🚨 Breaking: Does the California Privacy Protection Agency (CPPA) think your brand is a "data broker?" Maybe.

This Friday's CPPA meeting could rewrite the rules on what it means to be a "data broker." 😩

The quick summary: even if your brand has a first-party relationship with consumers, if you’re purchasing or appending data from third parties, you might now be considered a data broker under the new California definition.

This possible change has major implications for brands:

1️⃣ Consider the California Delete Act, a one-click consumer request that mandates all data brokers to delete their information. If your brand has to register as a data broker, this law now will apply to you.

2️⃣ Having to register as a data broker comes with new implications for brand reputation and perception with consumers.

So, what’s the impact? We don't know yet, but the CPPA’s move could mean significant changes to your privacy strategy and data practices. Stay tuned.

Watch Alysa Hutnik and Jonathan Joseph's take below in hashtag#PrivacyHuddle Ep 65 ⬇️