Connor Coyne is a Global Social Media Associate at New Balance. He’s a specialist in all things social media and content creation. He’s built a huge following on TikTok and transitioned that into a merch business called Lone Rider Ranch.In this episode of Press Record with Kellan Reck, we discuss TikTok fame and the viral potential of the platform. We also break down working a full-time job while building a business on the side. We go on to discuss mental health, surrounding yourself with a strong support system, and so much more!Find Connor Coyne online:Connor Coyne on Instagram - https://www.instagram.com/concoyne/Lone Rider Ranch - https://www.loneriderranch.com/Time Stamps:Intro

Introduction and Career Overview

Kellan introduces Connor Coyne and discusses his career, social media expertise, and transition to a merch business.Balancing Work and Passion Projects

Connor talks about managing a 9 to 5 job at New Balance and pursuing side passion projects.Starting Career and Transition to Content Creation

Connor shares his journey from college graduation to landing an internship at Harvard Athletics and later transitioning to content creation.Self-Taught Video Production and Career Progression

Connor discusses his self-taught video production skills and how he turned a free filming experience at his college into a job.Importance of Personal Brand and Niche Content

The significance of personal branding and niche content in today's creator landscape, and the impact on audience engagement.Finding Your Personal Brand

Connor provides advice on discovering one's personal brand, emphasizing creating content based on genuine interests and passion.Trying a Wide Spread of Content

Connor discusses the value of experimenting with different types of content to determine what resonates with the audience.Understanding TikTok's Algorithm

Kellan and Connor talk about the nature of TikTok's algorithm and how it impacts the visibility and engagement of content.Building a Personal Brand on TikTok

Connor shares his experience in developing a personal brand on TikTok, focusing on Boston and coffee-related content.Monetization and Brand Deals

The conversation shifts to the monetization process on TikTok, including brand deals and partnerships.Transitioning to Entrepreneurship

Connor discusses the transition from content creation to starting his own business, Lone Rider Ranch.Challenges of Starting a Business

Connor shares the challenges and learning experiences of starting and running Lone Rider Ranch.The Story Behind Lone Rider Ranch

Connor explains the inspiration behind the brand and its connection to men's mental health.Balancing Mental Health and Work

The discussion delves into the importance of maintaining mental well-being while managing work, relationships, and entrepreneurship.Opening up and finding balance

Discussion about finding support, opening up, and balancing personal and professional life.Advice for creators

Encouragement for creators to try new things, overcome fear of failure, and build a strong personal brand.Networking and mentorship

Importance of networking, finding mentors, and building a supportive community in the digital space.Support in the online space

The value of finding support and encouragement from like-minded individuals in the online space.Influence and inspiration