Press 1 For Nick
Press 1 For Nick
Press 1 For Nick
Why the Customer Lifetime Value is the Indispensable Measurement for Marketers - Neil Hoyne - Chief Measurement Strategist at Google [Data]
40 minutes Posted Mar 13, 2023 at 9:39 am.
0:00
40:05
Download MP3
Show notes

What is the difference between behavioral attributes and personas?
Is human behavior predictable? 
Why should you embrace irrationality when interacting with customers? 
What's the difference between conducting a good conversation and building relationships?
What makes Customer Lifetime Value the indispensable measurement for marketers?
What are the masters of retention doing better than others? 
What is the importance of storytelling when it comes to data?




ABOUT NICK GLIMSDAHL

Subscribe to my weekly newsletter
Find me on Twitter

Find me on LinkedIn


LISTENER SUPPORT
Purchase Nick’s books:
Reasons NOT to Focus on Employee Experience: A Comprehensive Guide

Apparel:
https://www.teepublic.com/user/press-1-for-nick
Support this show through Buy Me A Coffee


BOOK RECOMMENDATIONS:
Learn about all the guests book recommendations here: https://press1fornick.com/books/ 


BROUGHT TO YOU BY:
VDS
: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ 


This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ 


SPONSORING OPPORTUNITIES:
Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

---
Send in a voice message: https://podcasters.spotify.com/pod/show/press1fornick/message