The Importance of Emotional Loyalty - Paula Thomas, Founder & CEO of "Let's Talk Loyalty" [Loyalty]

How did you get into loyalty?
What does loyalty mean to you? There is a much bigger appetite to have a loyalty.
When it comes to loyalty, where do companies get it wrong?
What are your thoughts on discounts or coupons? [Bribe]
What are the types of Loyalty?
Transactional to emotional loyalty [Examples]
Why does Emotional Loyalty Matter?
What is the value of Emotional Customers?
How can Companies Build Emotional Loyalty?
Where does storytelling come into customer loyalty?

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