Scott talks about:

·       What it means to be ICONIC

·       Why companies run from their own uniqueness. 

·       How you should “Go Negative”

The book that has influenced Scott the most in the past year:

·    Be the Best at What Matters Most: The Only Strategy You Will Ever Need https://amzn.to/3hobA5B 

His note to all customer service professionals:

“If I were being treated the way that I am currently treating this customer, would it make me excited to do business here again.”

Transcript:https://press1fornick.com/scott-mckain 

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BOOK RECOMMENDATIONS:

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