Press 1 For Nick
Press 1 For Nick
Press 1 For Nick
Peter Fader - Professor of Marketing, the Wharton School of the University of Pennsylvania [Customer Centricity]
49 minutes Posted Mar 12, 2021 at 3:00 am.
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Show notes

Peter talks about Customer Centricity
o What is Customer Lifetime Value
o How companies grow the current customer instead of cross/up-sell
o What's more important between Brand Equity or Customer Equity?

Connect with Peter, here. 

 

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