Ali is the Head of Customer Experience Design at Dow Jones. She is responsible for leading the global CX Design team that designs end-to-end experiences for Dow Jones' Consumer and B2B customers. Ali Lichtenstein talks about Customer Experience Design, why it is important to adopt a customer centric viewpoint, and the differences between CXD and UXD. Join the Press 1 For Nick community on LinkedIn: www.linkedin.com/company/press-1-for-nick