You want to build your business and increase your visibility. Have you ever thought about hosting a summit?

Virtual summits are a powerful marketing tool that you can repeat yearly to increase your visibility. They provide an excellent platform for creating connections between attendees, speakers, and hosts.

My guest today knows about summits. Not only is she a virtual event planner who helped me plan my summit in 2022, she recently hosted her own summit a few months ago so she’s been on both sides of planning and has proven strategies for maximizing your reach.

In this episode, I talk to Katrina Holmquist about growing your visibility with a summit, building trust through connections, and making sure that your speakers are a good fit for your summit or you are a good fit for whichever summits where you’re a speaker.

In this episode, you’ll also hear:

• how responding to emails creates great connections
• how it’s possible to go from being completely indecisive to completely confident in yourself
• how you can create your own structure to your day
• why it’s important to create host to speaker, attendee to attendee, and speaker to attendee connections
• why you need to decide a goal for your summit
• the importance of connection over competition
• how to overcome limiting beliefs around hosting a summit
• one thing you can do today to get ready to host a virtual summit in the future (start making connections!)
• why making your summit an annual event is such a great marketing tool

Thank you for listening!

About Katrina:
Katrina was born and raised in the Arizona desert (with the exception of a little Alaskan adventure!). She spent over 15 years in the education world, including teaching in Arizona and Alaska. When her son came along in 2018, she decided to stay home with him, and that's where her online entrepreneur journey began!

Katrina is a virtual event planner and founder of the Virtual Summit Collective. She currently lives in Arizona with her 4 year old son and has dreams of moving back to Alaska! They share their home with 2 pups and love to spend time making racetracks the multitudes of matchbox cars they have collected. Katrina runs on cold brew coffee, sarcasm and her excitement in helping other moms scale their businesses!

Connect with Katrina online.
Follow her on Instagram and TikTok.
Get her free Summit Planning Checklist.

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