Have you ever sat down to write an email newsletter and realized you have no idea what to say?

You’re heard that for every dollar spent on email marketing, you can make $40 in return… but you’re having trouble taking that first step and actually writing and sending an email.

My guest today started her business while traveling in a travel trailer. She had iffy internet and not much time (especially since she had a toddler at the time!), so she developed strategies to get her newsletters written quickly and efficiently.

In this episode, I talk to Liz Wilcox about converting 141 people on a waitlist into 141 sales, why it’s more important to be relatable than interesting, and a specific newsletter formula.

In this episode, you’ll also hear:

• how running is a great form of self-care
• examples of how to invest in your readers
• how to share in a relatable way
• how to stay top of mind, even if you’re not emailing every week
• that Liz is not a man in her 60s…
• the benefit of email being consent-based
• why email is a long term game
• how to set expectations for your email readers and yourself

Thank you for listening!

About Liz:
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with pop culture references. She loves the 90s, headbands, and going to the beach with her daughter.

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