146: Copywriting with Joe Sugarman

Joe Sugarman is the author of Triggers, The AdWeek Copywriting Handbook and The 7 Forces of Success, as well as being a pioneer of many marketing techniques we use today, like taking credit card orders via toll-free numbers and the use of TV infomercials.-= Links =-- BooksTriggers - Joe SugarmanAmazon: http://preneurmarketing.com/triggersbookThe AdWeek Copywriting HandbookAmazon: http://preneurmarketing.com/adweekcopywritingbookThe Seven Forces of SuccessAmazon: http://preneurmarketing.com/forcesofsuccessbookYou can try out a lot of the books we recommend in audio format with Audible:http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners- Previous PreneurCast EpisodesAll previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com