Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Noah Brier and Henrik Werdelin brave the New York winter rain to discuss the importance of mental models and which ones are most applicable for entrepreneurs.

Noah Brier is an entrepreneur who loves Mexican food and hot sauce and is the founder of Percolate. He is a well-respected thinker within technology, innovation, and marketing. You can read more of Noah's thinking on Twitter (twitter.com/heyitsnoah) and on his blog (www.noahbrier.com/).