We talk to Harvard Business Press author Thomas Wedell-Wedellsborg about tricks for becoming more creative, on how much risk to take, tips for selling ideas to your boss and the dangers of the Hawaii shirt syndrome. Produced by: Henrik Werdelin. Read the whole transcript and summery here: http://wp.me/pXSFV-Ji More info on: Prehype: prehype.com Thomas: wedellsblog.com and his book 'Innovation as Usual' - get it on amazon Henrik: twitter.com/werdelin & hellohenrik.com