Show notes
“If the market doesn’t provide the solution, you build it yourself.”In this special partner feature of the Prayin’ and Slayin’ Podcast, we’re bringing you the origin story of one of our premier network partners: DEADNUTS Outdoors.Aaron sits down with DEADNUTS co-founder Cole Daniels to take it all the way back to Washington State in 2020.Amid lockdowns and uncertainty, the Daniels family had a simple but important goal: teach their boys how to ethically place an arrow on an elk.When they went looking for realistic targets to help prepare them for that moment, they found a problem. The options were expensive, heavy, difficult to get, or simply didn’t provide the realistic practice experience they were looking for.So they built their own.Armed with a box cutter, some ingenuity, and a vision, the Daniels family hand-cut the first DEADNUTS target in their garage.What started as a way to better prepare their own sons for the hunt has grown into something much bigger. Today, DEADNUTS 2D Targets can be found at dealers across the country, on ranges, at events, and through partnerships with major conservation organizations — all while staying focused on the original mission: helping hunters get better reps so they can make more ethical shots when it matters.INSIDE THE EPISODE:The COVID Catalyst — How a lockdown and a family need became the spark for a new outdoor brand.American Ingenuity — Going from hand-cut garage prototypes to precision manufacturing and nationwide distribution.The Ethics of the Shot — Why practicing on realistic 2D animals can help hunters better understand shot placement before facing the real thing.Scaling the Mission — The journey from a garage in Washington to retailers and hunting communities across the country.Conservation First — Why giving back to wildlife, conservation organizations, and the hunting community remains a major part of the DEADNUTS mission.THE STANDARD:“Whatever your hand finds to do, do it with all your might.” — Ecclesiastes 9:10Listen now and hear how a family trying to prepare their kids for an elk hunt turned a problem into a product — and a product into a growing American outdoor brand.NETWORK PARTNERS & GEAR:DEADNUTS Outdoors 2D Targets Use code PRAYIN10 for 10% off: www.deadnutsoutdoors.comThe Knee Bag by Light The Fire Outdoors Use code PRAYIN10: www.lightthefireoutdoors.comPUCK Outdoors Use code PRAYIN10: www.puckoutdoors.comKeep Prayin and Slayin.
