You have an amazing marketing plan! Everyone does. But execution is the big rock where all plans crash into hard. Execution.

The best place to learn about executing marketing plans is ecommerce. That’s why I am interviewing Petra Kotalová, Head of Marketing Operations at MallGroup. She will give us her 10-steps framework for managing complex campaigns.

During the event, we will cover topics such as:

• 🔼 Creating a pyramid top-down campaigns structure
• 🔁 Standarizing repetitive campaigns
• 👥 Setting clear roles and processes
• ⚙️ Automation and prioritization