Product Chats Podcast
Product Chats Podcast
Pragmatic Institute
Flashback Friday - Lessons in Product and Pricing
28 minutes Posted Mar 12, 2021 at 7:43 pm.
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Show notes
What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy, a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products--how you move from beta to early adopter to sustainable pricing models--as well as how to get your salesforce onboard with selling your new products.
 
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