Rod Griffith, chief client officer and co-founder at MarketReach Inc. , joins Pragmatic Live to discuss how emotion plays a critical role in the decision making process when pertaining to B2B sales and leveraging it to your advantage. 

Looking for more great tips on how to use personas to build better products, make sure you take our Foundations and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.