It’s important to bring facts to the table to understand the

performance of your product and what’s happening in your market segment. Inthis short segment, Pragmatic Marketing instructor Jon Gatrell shares the threequestions he always asks to effectively measure product success. He alsodiscusses some common—and highly effective—measurements to optimize productperformance.

Learn how to sift through a mountain of data to

discover metrics that are meaningful to your business in the latest issue of Pragmatic Marketer.