Peter Hughes, founder and lead consultant at Ascest, discusses how to effectively apply lessons learned from usability test interviews to a broader audience. Learn key techniques for creating an environment where interview participants will feel more comfortable and open up.
Want even more information? OrderPeter’s 26-page printed guide “How to Interview Like a Pro” at UXinterviewsecrets.com (free for PragmaticMarketing community members, you just pay shipping) or read Peter’s article, Reduce the Risk of Product Failure, featured in Pragmatic Marketer.