In this episode, Kristie unpacks the Reactive Practice Growth Cycle, a trap where therapists wait until they need more clients to start marketing. She explains how acting from a place of scarcity leads to burnout and poor financial investments.

Some takeaways:

• How urgency leads to unsustainable business decisions and clinician burnout.
• Shifting your mindset to look at marketing as a long-term investment.
• Investing in partnerships and multiple sources of growth before it feels urgent.
• How to switch to proactive marketing with a multi-year strategy for predictable growth.

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