Hear what Sunil Nagaraj feels were the main causes of the failure of his start-up Triangulate.

Looking back Sunil could point to several reasons why Triangulate failed. His top two were choosing the wrong market and not talking to the right people. The choice of dating for Triangulate’s first target market, Sunil says was his biggest mistake. “I chose dating because I like pinpointing what makes people tick; and it’s often not what people say.

Not talking to the right people. Based on his experiences with Triangulate Sunil advises entrepreneurs “Do not listen to other entrepreneurs or VCs. Do not listen to your professors; talk to potential customers. What they have to say is worth 100 times more,” He says I didn’t spend enough time getting into customers’ heads to understand their needs around online dating.